Strategic marketing plans

Tailored consultancy support that gets 'under the skin' of your organisation, understands the issues and puts forward objective recommendations in the form of a marketing plan. Particularly effective for small to medium sized organisations that need to achieve a clear focus in order to reach their commercial objectives.

Includes:

  • Client / Customer / Visitor and Employee Surveys
  • Competitor Profiling and Examples of Best Practice
  • Analysis of Current Level of Marketing Effectiveness
  • Identification of Strengths, Weaknesses, Opportunities and Threats (SWOT)
  • Identification of Appropriate Marketing Strategies
  • Design and Implementation (where required) of an Integrated Programme of Internal and External Marketing Communications
  • A Strategic Marketing Plan for Your Organisation
  • Optional Ongoing Support